Jollibae sticker
Tattoo by Jamie-Lynn Medina at SORRY MOM
Hella PInay 2021 Merch
Playing off classic packaging from goods found at sari-sari stores (neighborhood convenience stores in the Philippines), we flipped slogans from papaya soap and fast food into phrases of empowerment (and raunch) on hoodies, sweats, tees, totes, and stickers. These collections also mark the first appearance of Hella Pinay's beloved unofficial mascot, Jollibae - who’s even inspired a couple of tattoos lol
Designed in collaboration with Vi Viray
Photography: B. Milky
Models: Guerrilla Davis and kali diwa